Elizabeth is a marketing and communications professional with particular expertise across the arts, destinations, heritage & museums, and regeneration.

In her current role as Associate Director for leading tourism consultancy Blue Sail, she works closely with places and attractions to help define their propositions, understand their audiences and plan impactful marketing strategies.

Her past experience includes rebranding and marketing the Royal Society of Sculptors; managing the tourism consortium for London’s South Bank; as well as developing tourism strategies for diverse destinations, including Herefordshire, Winchester and Pembrokeshire. She has also supported several winning bids to Heritage Lottery Fund with audience development and marketing strategies, and has enjoyed working on arts outreach and inclusion initiatives.